Top 7 Best Japanese Shampoos in 2018

Top 7 Summary Of The Best Japanese Shampoos and Conditioners

#1 Shiseido AQUAIR - Shampoo: This mild, pH balanced shampoo will work wonders on damaged, dry, frizzy, or otherwise unmanageable hair. Boosted with vitamin E & aminophenol to repair hair quickly and prevent further damage.

#2 Shiseido Tsubaki Damage Care Shampoo is made for highly damaged hair, but the moisturizing and oil-control aspects make it a great choice for anyone who wants soft, tangle-free, and healthy hair.

#3 Ichikami Smooth and Sleek Shampoo is a silicone-free, Sakura-scented shampoo that is boosted with essences to repair and protect all hair types. It works to repair hair and gives it a light, smooth feeling after washing.

#4 Horse Oil Non-silicon Shampoo by Kumanoyushi (Conditioner) is a Japanese shampoo formulated with horse oil, which can help to promote natural hair growth and prevent dandruff. This product contains no silicone.

#5 Shiseido Super Mild Hair Care Set: Shampoo is a mild, fragrance-free shampoo that works well for those who have sensitive skin. It repairs hair and gives it a soft, natural feeling after just a few uses.

#6 Komenuka Bijin Premium Hair Care Set: Moisturizing Hair Shampoo is a high-quality shampoo that will repair damaged hair by hydrating it. This hydration gives the hair volume and life that you won’t find with common drugstore shampoos.

#7 KRACIE Naive Shampoo Peach Pump Moist (Conditioner) is a moisturizing shampoo that works with your hair to make it feel soft, silky, and clean. This shampoo lathers well without leaving any residue behind so you smell and feel clean.




Hair Type



Shiseido AQUAIR Shampoo


20.3 fl oz​

For dry, damaged

over treated hair


Shiseido Tsubaki Damage Care Shampoo


16.9 fl oz​

For damaged,

rough hair




Ichikami Smooth And Sleek Shampoo


16.2 fl oz​

For all hair types,

especially good for

oily hair



Horse Oil Non-silicon Shampoo


20.3 fl oz​

For damaged

or dry hair


mild scent

Shiseido Super Mild Hair Care Set: Shampoo


20.3 fl oz​

For all hair types,

good for

sensitive scalp


mild scent

Komenuka Bijin Premium Hair Moisturizing Hair Shampoo


11 fl oz​

For normal,oily,

dry and fine hair;

Not for dyed hair

Mild scent

KRACIE Naive Shampoo Peach Pump Moist


18.6 fl oz

For all hair types




Reviews of the Best Japanese Shampoos and Conditioners

Shiseido AQUAIR - Shampoo is a high-quality, deeply moisturizing shampoo that was created for brittle or damaged hair but can also be used on other hair types that need the extra moisture repair features it has. The product is formulated with many essential vitamins, such as vitamin E, to repair brittle hair and soften over-processed hair.

This shampoo should be massaged into wet hair. Leave shampoo in for 5 minutes and then rinse with warm water. Follow with AQUAIR conditioner for best results.


  • Soft mild scent; only noticeable once hair is dry
  • Hair shinier, less frizzy after use
  • ​Hair tangles less
  • ​Damaged hair feels softer after
  • Helps reduce appearance of split ends


  • Doesn’t lather very easily
  • Relatively expensive


Another great Japanese shampoo is the Shiseido Tsubaki Damage Care Shampoo. If you have dyed, bleached, or otherwise damaged hair, this shampoo will work wonders on it. But it’s not only for damaged hair - this shampoo can be used on all hair types without worry.

With just one use, this shampoo helps hair feel plump, soft, and smooth. The shampoo has a good blend of moisturizing and oil-control components, so your hair will feel naturally clean after you finish washing.


  • Keeps hair soft and tames frizz
  • Gives hair a nice shine, even if damaged
  • ​Helps to smooth and prevent split ends
  • ​Removes excess oil from hair without over drying
  • Noticeable difference after first wash


  • Scent of shampoo is too strong compared to the conditioner
  • Watery, hard to lather
  • Not great for very dry hair


Another quality Japanese shampoo is the Ichikami Smooth and Sleek Shampoo. This ultra-moisturizing shampoo will help to prevent any oiliness from causing scalp itchiness or dandruff in your hair.

With regular use, you’ll find that your hair is smoother and shinier. Depending on your hair type, you may even have less breakage and fewer tangles. This shampoo and its counterpart conditioner are heavier and meant for thicker hair types, but you can use them in moderation if you have thin hair.


  • Prevents itchiness for those with scalp conditions
  • Smells good while washing
  • ​Fewer tangles and less breakage
  • ​Reduces oiliness in hair and on scalp
  • ​Ultra-moisturizing
  • Silicone-free


  • Too heavy for thin hair types
  • Dry hair needs its matching conditioner, better for oily hair types
  • Smell doesn’t last after washing


Horse Oil Non-silicon Shampoo is one of the best Japanese shampoos around, and you’ll be surprised to hear that it is made with horse oil as one of the main ingredients. Horse oil is similar to human sebum, which is why it helps the skin and hair be in better condition.

Simply lathering your hair with this shampoo, rinsing, and following with conditioner will help your hair feel thicker and tangle less. Hair rinse with horse oil shampoo is very smooth, shiny, and moisturized.


  • Clean, mild scent
  • Controls oils & oily scalp
  • ​Helps reduce and prevent dandruff
  • ​Hydrating
  • ​Lathers well
  • No silicone


  • Can cause hair to be frizzy if already have dry hair
  • Dries hair; must be used with a conditioner

Next up is the Shiseido Super Mild Hair Care Set: Shampoo. This is one of the most popular Japanese shampoos of all time, and there is a good reason for that popularity.

This shampoo helps to keep hair feeling healthy, hydrated, and without tangles. It hydrates hair and helps it regain its natural smoothness and shininess, leading to a great result. While your hair feels clean after using the shampoo, it does not strip away your hair’s natural oils.


  • Relatively fragrance-free, just has a light, soapy smell
  • Good for sensitive skin
  • ​Very gentle, does not strip oil away
  • ​Good for dandruff control
  • Perfect when paired with matching conditioner


  • Too mild for those who have excess oils in their hair
  • Shampoo doesn’t lather as much as other brands
  • Difficult to rinse out

The Komenuka Bijin Premium Hair Moisturizing Hair Shampoo is another good option for those who are looking to try a Japanese shampoo that will moisturize their dry, damaged, or otherwise out-of-control hair.

This shampoo is made with high-quality ingredients that will not damage your hair, but if you have colored hair, you should not use them as they contain sulfates that can strip the color away. Otherwise, these products are completely safe to use on your hair and will help restore your hair to its natural condition.


  • Very moisturizing
  • Lathers nicely
  • ​Soft and does not weigh down hair
  • ​Nice, neutral scent
  • Gives hair lots of volume


  • Clean feeling doesn’t always last all day after using
  • Doesn’t detangle hair
  • Not for colored hair

The KRACIE Naive Shampoo Peach Pump Moist (Conditioner) is a plant-derived shampoo that gives hair a soft, silky feeling without leaving any frustrating residue behind.

This shampoo will give you hair a shine like no other. The moisture boost gives hair a soft, silky feeling, and it strips away natural oils without leaving any residue behind or causing your hair to feel try. It’s easy to lather, so simply lather for a few minutes and rinse your hair. Follow the shampoo with the KRACIE conditioner for best results.


  • Gives hair soft and silky feeling
  • Leaves no residue behind
  • ​Shampoo smells great
  • Good lather


  • Doesn’t smell like peaches, as advertised
  • Causes irritation for sensitive scalp
  • Can cause dandruff for some users

Choosing the Best Japanese Shampoo

When you’re entering the world of Japanese hair care products, it can be difficult to know where to begin. There aren’t many reviews, the instructions aren’t in English, and you’ve never used anything like them before!

Here’s what you need to know about these Japanese hair care products.

The Effects

The main thing you will want to check out is what effects the shampoo should have on your hair. Do you have dry hair that needs moisturizing effects? Or are you looking for a product that will reduce any scalp problems you may be having?

Like shampoos at your local store, there are many different varieties of Japanese products that have different effects on your hair.

Some popular varieties of products include:

  • Moisturizing for dry hair
  • Oil reduction for oily hair
  • ​Lathering to reduce dandruff
  • ​Scalp treatment
  • ​Volume boosting for limp hair
  • ​Smoothing for thick or tangled hair
  • Repairing for damaged hair

No matter what hair type you have, you will want to find a product that will not make your hair problems worse, so choose the effects carefully based on your special needs.

The Lather & Weight

Have you ever had a shampoo that doesn’t lather enough or, on the flip side, lathers too much for your taste?

For some people, a lot of lather power is very important in their shampoo so that they can get a good, clean feeling without any dirt being left behind. For others, too much shampoo will leave residue on their head and lead to scalp problems over time.

The weight of a product has a big effect on the clean feeling that you have. But like the effects, the weight you need is up to personal hair type and personal preference. Consider what types of shampoo you have preferred in the past when choosing your next product.

The Smell

It’d be a joke to say that the smell of your hair products doesn’t matter! We all know that it does, so considering the scent when you choose a product is very important.

Most Japanese hair products stick to simple scents. It is common to find mild floral, clean, perfume, or fruit scents when choosing a shampoo. Occasionally, you will find products that are strong in scent, but it is rare to smell something that is overwhelming in a bad way.


No matter which of these best Japanese shampoos you choose to try on your hair, you will be pleasantly surprised by the light scent and amazing effects that they can have on most hair types.

Of these options, I heartily believe that Shiseido AQUAIR - Shampoo & Conditioner is the best choice for all hair types. Even if you don’t have damaged hair, AQUAIR does a great job of truly hydrating and cleansing hair without over drying or over moisturizing. If you want a fresh, clean feeling and a mild scent, AQUAIR is the right choice.

Do you have a favorite Japanese beauty or hair product? Let us know about it in the comments so we can learn about it, too!


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